Similar to their last outdoor campaign, real estate tycoon Mountain View is busy as a beaver, releasing another out-of-home campaign to brand itself, keeping its brand positioning in the market by displaying their 10 big communities.

The branding campaign is having a closer look at “October Park”, “Ras El Hikma”, “Chillout Park” and “Giza Plateau” as some of their successful projects over the past years. When it comes to the visuals, it have insider shots of these projects to prove that Mountain View created “10 Living communities … Unmatched beauty”, according to the ad copy.

The campaign saw the light in the first week of March, appearing on combinations and serials of uni-poles, billboards, double-decker poles and a butterfly in several locations across our beloved Greater Cairo.

Mountain View’s OOH branding campaign fills the billboards of Cairo-00
Mountain View’s OOH branding campaign fills the billboards of Cairo-00

The Art & Science of OOH

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