Real estate developer AKAM Developments has finally returned to the OOH arena with an outdoor branding campaign which is the same marketing strategy of its 2018’s campaign, building on its mission to address clients' and partners’ needs through their developments. Returning after their last OOH campaign, the developer of Scenario is refreshing the outdoor viewers’ memories by using their tagline “Small details, great developments” on a dark background to indicate exclusivity on the billboards of Cairo. The visuals portray the classic Arabic typography of their logo, playing with it to convey different visuals underneath, using transparent overlay design technique. Seen in the last week of February, the campaign was installed on uni-poles, mega-signs and double-decker poles in multiple locations to demonstrate their huge media plan across Greater Cairo.
