Aqar Masr is promoting its brand Anakaji in the streets of Cairo on a massive promotional OOH campaign, a few months after its launching campaign in December 2019. Anakaji appeared on the billboards of Cairo with a huge campaign to promote its units located in New Capital, highlighting their very unique payment facilities on every visual. Anakaji didn't utilize more than a visual for the whole campaign, needing no more designs to demonstrate their unique-proposition Your down payment is your discount adding that the First installment is after 2 years as mentioned in the ad copies. The visual is featuring GUSKO mall that's located in Anakaji, which is part of the project offering commercial units as well. The campaign surfaced on Cairo's billboards at the very end of February, spreading on uni-poles, billboards, mega-signs, and double-decker poles in many locations across Cairo, Egypt.
