Parallel to their OOH campaign for Molto Sandwich, featuring the same three ambassadors, Molto is striking again on the billboards of Cairo to promote Molto Magnum, starring Maged El
Kedwany, Ruby and Ahmed
Using the same integrated TV ad shots
strategy, superstar Maged El Kedwany, Egypt’s sweetheart Ruby and young actor
Ahmed Malek are all appearing again together on Cairo’s billboards to repeat their successful
duo. As for the copy, it also matches the multi-channel campaign, stating
“Molto Magnum”, where “The filling is drippy … Very drippy” which ironically
fits their outrages media plan that spread almost all over Greater Cairo.
The outdoor campaign was released during the last week of February,
using uni-poles, double-decker poles, and billboards in various locations
across Greater Cairo.
Industry: Food & Beverages
Advertiser: Edita Egypt
OOH Size: Billboard | Double-decker Pole | Gate | Uni-Pole | Wallscape
Region: North Africa
Tags: Ahmed Malek | Brand Ambassador | Maged El Kedawany | Molto Magnum | Product Launch | Ruby
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