Parallel to their OOH campaign for Molto Sandwich, featuring the same three ambassadors, Molto is striking again on the billboards of Cairo to promote Molto Magnum, starring Maged El Kedwany, Ruby and Ahmed Malek.
Using the same integrated TV ad shots strategy, superstar Maged El Kedwany, Egypt’s sweetheart Ruby and young actor Ahmed Malek are all appearing again together on Cairo’s billboards to repeat their successful duo. As for the copy, it also matches the multi-channel campaign, stating “Molto Magnum”, where “The filling is drippy … Very drippy” which ironically fits their outrages media plan that spread almost all over Greater Cairo.
The outdoor campaign was released during the last week of February, using uni-poles, double-decker poles, and billboards in various locations across Greater Cairo.
Industry: Food & Beverages
Brand: Molto
Advertiser: Edita Egypt
OOH Size: Billboard | Double-decker Pole | Gate | Uni-Pole | Wallscape
Country: Egypt
Region: North Africa
Tags: Ahmed Malek | Brand Ambassador | Maged El Kedawany | Molto Magnum | Product Launch | Ruby
The Art & Science of OOH
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.