Molto is dripping all over the billboards of Cairo with your favorite celebrities

Parallel to their OOH campaign for Molto Sandwich, featuring the same three ambassadors, Molto is striking again on the billboards of Cairo to promote Molto Magnum, starring Maged El Kedwany, Ruby and Ahmed Malek.

Using the same integrated TV ad shots strategy, superstar Maged El Kedwany, Egypt’s sweetheart Ruby and young actor Ahmed Malek are all appearing again together on  Cairo’s billboards to repeat their successful duo. As for the copy, it also matches the multi-channel campaign, stating “Molto Magnum”, where “The filling is drippy … Very drippy” which ironically fits their outrages media plan that spread almost all over Greater Cairo.

The outdoor campaign was released during the last week of February, using uni-poles, double-decker poles, and billboards in various locations across Greater Cairo.