Wadi Degla Holding came back again on Cairo's billboards since their last campaign in 2018, celebrating its 15th anniversary for Wadi Degla Developments on a big OOH branding campaign. Wadi Degla went on the billboards of Cairo to showcase every brand it built, like Neopolis, Promenade, and many others, and list its achievements as building and delivering 16 projects in Egypt to capitalize on building trust with existing and potential partners; using the hashtag #15 years being a home of trust. The real estate leader took care of every detail in the ad design. It utilized different visuals, lists of achievements, and a successful mixture of bright colors to catch the traffic's attention and deliver its message. All visuals shared the same 15 years phrase, followed by a different success fact on each design, triggering more viewers to take another look at the next billboard they run across. The campaign appeared on Cairo's billboards in the last week of February, spreading across a combination of uni-poles, double-decker poles, and a butterfly double-decker located in Cairo, Egypt.
