The multi-channel campaign that rocked the Egyptian media has arrived at the OOH scene to add humor, popularity, and celebrities to the billboards of Cairo, announcing the launch of Molto Sandwitch to feature Maged El Kedwany, Ruby and Ahmed Malek. With integrated shots from the TV ad, mega actor Maged El Kedwany, artist and Egypt’s sweetheart Ruby and rising star Ahmed Malek who are all already appeared together using the same strategy on Molto’s AFCON’s outdoor campaign, all paying a visit to Cairo’s billboards with a great harmony between the three of them. Parallel to it, Molto released another OOH campaign to promote its “Molto sandwich” on Cairo’s billboards, featuring the same stars, adding that “It makes you full at any circumstances” that fit the multi-channel campaign as well. The outdoor campaign was released during the last week of February, using uni-poles, double-decker poles, and billboards in various locations across Greater Cairo.
