The real estate giant Misr Italia is spreading real shots of their new projects across Cairo's billboards in a massive OOH campaign, following their last campaign on January

Misr Italia enables viewers to take a glimpse of some real pictures of its new projects' buildings on the billboards of Cairo to tease the viewers and keep them wondering about life at Misr Italia's new projects; IL Bosco City, Kai Sokhna, Cairo Business Park, Lanouva Vista, and Garden 8. The real estate developer successfully captured the beautiful atmosphere surrounding each type of unit, for the purpose of illustrating a new fresh life. "Delivering 5 projects in 2020, stay tuned" was an enough copy for Misr Italia to highlight the fact that they are delivering those mega projects soon, making sure their real shots are clearly visible.

The campaign went across-the-board on Cairo's billboards at the end of February, spreading massively on billboards, serial of a uni-pole gates, mega-signs, double-decker poles, and butterfly double-deckers across many locations in Cairo, Egypt.

Misr Italia delivers 5 projects in 2020 on Cairo's billboards-00
Misr Italia delivers 5 projects in 2020 on Cairo's billboards-00

The Art & Science of OOH

Back To Top Arrow