Disappearing from the outdoor scene since their last campaign on 2019’s Black Friday, telecom operator WE has returned to the billboards of Cairo, Egypt to fire it up with their Control Kix line.

The promotional OOH campaign is mainly targeting youth as appearing on the visuals, encouraging them with an ad copy to take the privilege of enjoying “Double the double when buying Control Kix” for the current Control Kix customers, all displayed on a purple background that fits their brand guidelines.

The campaign popped up on the roads in the fourth week of February, with billboards, uni-poles, and mega-signs in multiple locations to suit their large media plan across our beloved Greater Cairo.

WE provides their current customers more privileges on an OOH campaign-00
WE provides their current customers more privileges on an OOH campaign-00

The Art & Science of OOH

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