With a rebranding OOH campaign, royal chocolate company Corona is hitting the billboards of Cairo, Egypt, with their number one biscuit Bimbo with its brand new packaging design. Seeing the biscuits that we all grew up eating on Cairo’s billboards stimulates lots of memories and brings more nostalgia to our hearts; Bimbo is displayed with its rebranded packaging, looking more modern yet as sophisticated as it always has been. The ad copy announces “Bimbo”, and “New shape, new size”, and also introduces the new “XL” size. Other visuals have their distinguished logo on a red background to refresh the audiences’ memories about the brand. Spotted in the fourth week of February, Bimbo is using uni-poles, mega-signs, and double-decker poles, in addition to digital screens in different locations across Greater Cairo.
