Multinational footwear manufacturer Bata is on the roads of Cairo, Egypt with their teaser out-of-home campaign to raise questions about the brand’s next move on the billboards. The teaser is hiding lots of mystery in between its simple ad copy “Bata”, promising that it’s “Coming soon”, while the visuals only include a vibrant red background to reflect the energy and positivity of the brand’s nature. Appeared during the third week of February, the campaign is using uni-poles and billboards in multiple locations across the city. Get ready for the reveal campaign later on our website, after we unveil Bata’s intentions on the roads of Cairo. Stay Tuned.
