Real estate tycoon Orascom Development is announcing the release of another residential project thorough the billboards of Cairo, Egypt called O Whyt as a new phase in O West, after indulging the audiences in an outdoor advertising campaign during last January.
With the same logo style, O Whyt has similar characteristics with a familiar brand identity to O West’s, showing a simple life-shot as a background to display the vast green area you are promised with at O Whyt. The ad copy indicates that the advertiser is “Now launching” the project to make sure the right audience do the right move.
The huge media plan was distributed over uni-poles, billboards, and mega-signs in a large number of locations across Greater Cairo.
Industry: Real Estate
Brand: O West
Advertiser: Orascom Development
OOH Size: Billboard | Mega-Sign | Uni-Pole | Gate
Region: North Africa
Tags: Massive Campaign | Product Launch | O Whyt
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