Automotive dealer Kayan just launched its awareness OOH campaign for the brand new vehicle Škoda KAROQ on the roads of Cairo, after introducing the KODIAQ in July last year on an OOH campaign. It looks like Škoda has a lot to tell in its new car's ad copy, starting from the demonstration that Škoda cars always impress, reflected on the slogan Another way to impress, moving through pointing out the starting price of the new KAROQ and the fact that it has a total of 8 speed automatic gearbox, and a 1.4 TSI engine, which stands for Turbocharged Stratified Injection; a kind of engine that exerts more power with less fuel consumption. Kayan used black strips for the copy's slogans to convey the exclusivity of its new car. At the bottom of the visual we can clearly notice that Škoda Auto is celebrating its 125 years anniversary. The OOH campaign was released on Cairo's billboards, appearing on uni-poles, and double-decker poles in multiple locations across Cairo, Egypt
