“Live the party” on the billboards of Cairo with Pizza Hut

Parallel to Chicken Tikka’s latest OOH campaign, Americana Group hits again with another out-of-home campaign to promote Pizza Hut’s Super Limo box on the roads of Cairo, Egypt, after introducing Limo pizza for the very last time on January 2019.

The massive box is filling the huge rectangular table with different flavors of pizzas and appetizers, using an ad copy that says “Live the party” which is integrated with a high-angle shot to show a DJ, dealing with the box as his controller. The bottom side has the offer’s price and the fast-food chain’s hotline as a call-to-action for the viewers.

The campaign arrived at the roads during the last week of January, using uni-poles, mega-signs, and billboards in multiple locations across Greater Cairo.