The Middle East’s marketplace and e-commerce company Souq.com has been keeping a busy schedule all year long with lots of ongoing campaigns, filling the billboards of Cairo, Egypt with offers and promotions, after their latest Valentine’s Campaign this February.
Repeating their successful combo of branding a wide variety of products to repeat it one more time on an outdoor advertising campaign, Souq.com is using a pallet of visually appealing colors to attract their targeted audience’s attention. The brand is displaying different products of Home Appliances, Consumer Electronics, Fashion Wear and Personal Care products. The ad copy informs that “All the discounts you’re wishing for” at Souq.com, where you can enjoy these discounts from “30%” up to “70%” off.
The campaign was released during the last week of February, displaying it on uni-pole, double-decker poles and mega-signs in various locations across Greater Cairo.
OOH Size: Double-decker Pole | Gate | Mega-Sign | Uni-Pole
Region: North Africa
Tags: Promotional Campaign
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