Following their OOH campaign of introducing 6ixty Business Park in January, Al Borouj Misr comes back only one month later to highlight 6ixty's inclusive facilities. Apart from being nicely located at the Financial District in the New Administrative Capital, while providing Smart space innovation, 6ixty Business Park is flexing its units and facilities on the billboards of Cairo, Egypt. Al Borouj Misr used a highlighting technique to differentiate clearly between their properties' types. Taking no risks, they chose the four basic colors for each copy, picking green to demonstrate clinics, red for shops, blue for the restaurants, while yellow has been opted for the offices. Sixty's OOH campaign was launched in the second week of February, using uni-poles, a combination of mega-signs, and double-decker poles at different prime locations across Cairo.
