International footwear brand Adidas has been spotted on the billboards of Cairo to display their Superstar 2020 streetwear collection, using celebrity branding marketing tactic to feature different superstars such as Jonah Hill, Blondey McCoy, Pharrell Williams, Anitta, Yara Shahidi, Tracy McGardy, Mark Gonzales, and Krewin Frost.

The worldwide campaign is based on their multi-channel appearances with a TV commercial that features all the mentioned above actors, singers, skaters, and elite sports figures, with a strong integration among the process as a whole. With a photo of the glam team on Cairo’s billboards, the visuals dazzle with Adidas’ branded colors and youthful spirit, while the ad copy displays their slogan “Change is a team sport”. Other visuals show the collection held up high.

The campaign appeared during the first week of February and can be seen on uni-poles and mega-signs in various locations across Greater Cairo.

Adidas gathers their celebrity squad to present Superstar 2020 on an OOH campaign-00
Adidas gathers their celebrity squad to present Superstar 2020 on an OOH campaign-00

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