Real estate developer Tatweer Misr has announced Egypt’s signature running event Pyramids Half Marathon on the billboards of Cairo as part of their corporate social responsibilities (CSR), allowing their audiences to run at the most iconic Egyptian destination, the pyramids. Organized by The Tri Factory and under the patronage of Ministry of Tourism and Antiques and Ministry of Youth and Sports, Pyramids Half Marathon stands still as one of the highlights of the year. The event is taken place on “22.2.2020” as mentioned in the ad copy, featuring different running miles options; “6K, 10K and 22K” each with an age limit and it's supported by many organizations such as HSBC. The campaign was released during the second week of February, using double-decker poles, uni-poles, and billboards in many locations that complement their huge OOH media plan across Greater Cairo.
