A new OOH campaign from leading developer Hassan Allam Properties announces their new delivery of Swan Lake on the North Coast.

After several successful developments under the same name in New Cairo, 6th of October City and El Gouna, HAP launches Swan Lake in the North Coast. Aiming at creating a luxurious beach destination to rival any world-class resort, the project has been designed by international American firm JZMK Partners and includes seawater lagoons, undulating green areas and white sandy beaches.

The campaign has replaced previous messages of the firm in their usual locations across the Greater Cairo and Sahel, with ads that colorfully showcase the name and logo of the project over swan patterns. Different vibrant colors give this campaign an intense summer feeling.

Large and X-Large uni-poles, as well as Gates, can be spotted across the Greater Cairo and the North Coast.

Hassan Allam Properties launches Swan Lake in the North Coast-00
Hassan Allam Properties launches Swan Lake in the North Coast-00

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