Following their announcement last October of the project’s delivery, First Group Developments has hit the roads of Greater Cairo with an outdoor advertising campaign to announce the new phase released of Kenz Compound, their mixed-use project.
Repeating their similar design template to establish a memorable look and presence in the OOH market, Kenz is splitting the billboards of Cairo into two with a geometrical touch, the visuals have a life-shot of the residential project, in addition to an ad copy that says “Receive now” your next residential unit in 6th of October City. The bottom side is reserved for the advertiser’s logo and hotline.
Using uni-poles, and billboards, the campaign was out there during the first week of February in various locations across Greater Cairo.
Industry: Real Estate
Brand: Kenz Compound
Advertiser: First Group Developments
OOH Size: Billboard | Gate | Uni-Pole
Region: North Africa
Tags: 6th of October City | Mixed-use Project | Product Launch
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