French dairy brand Président, advertised by Lactails Halawa in Egypt has appeared on the billboards of Cairo with an out-of-home campaign to promote one of their oldest and most popular product they produced; President Cheese. Founded by André Besnier in 1933 in the town of Laval, France, Président is the production of 75 years of French artisanship and tradition, serving the widest range of specialty cheeses internationally. Including their branded colors in the background, the visuals have their full-cream cheddar based triangles with its familiar to the eye packaging. The ad copy informs that Président is “The only cheese triangles with no vegetable oil”. Using uni-poles and double-decker poles, the campaign was out there during the first week of February in many locations across Greater Cairo.
