After their branding OOH campaign for Catalan & Audas, Gates Developments has released an outdoor campaign to brand their residential project’s Catalan in New Capital installment plan. Displaying their logo in a huge format on a white background, Catalan uses transactional marketing strategy to increase their sales, while the other visuals have a live-shot from the project itself in a lovely day shot. Regarding the ad copy, it includes the brand’s installments plan details. The campaign was on the ground during the first week of February and can be seen on uni-poles in different locations across Greater Cairo.
