The bold automobile MG5 has been reintroduced to the OOH market by Al Mansour Automotive, its leading car dealer with the same outdoor advertising campaign promoted with a different OOH media plan. With the same design template used on their previous appearance, and the same top-notch ad copy that proudly says “Drive in luxury” and the interior and exterior design of the dazzling car. The campaign was switched two times in a row since its beginning in the first week of December, till it appeared again with a new media plan this February, using in various locations across Greater Cairo.