Releasing a branding outdoor campaign, El Attal Holding has been seen on the roads of Greater Cairo to advertise their different residential projects and success partners via the OOH market. Exclusivity and sophistication are the features of the dark colors used by the advertiser to showcase its logo in a huge format, while right beneath it lies its different projects. The ad copy states “A vision powered by heritage”, while the bottom side has Park Lane, Attcon Constructions, AGD, Spatuim and Jousour. The campaign was spotted at first during the second week of November to expand later during the mid of February, using double-decker poles in several locations across Greater Cairo.
