The love season is coming to an end with lots of promotional campaigns, live concerts and couple-targeting events. As a result, Benchmark has released an outdoor advertising campaign to promote their Valentine’s Day Concert, featuring Amal Maher, Tamer Ashour & Majed Al Mohandes.

On February the 14h, the fan base of Amal Maher, Tamer Ashour and Majed El Mohandes are having Valentine’s date to get entertained. The visuals have a black background with the stars appearing, while the ad copy indicates, “Benchmark Presents”, “Valentine’s night” at “Cairo Show Theatre” in New Cairo.                                                                                                                                                  

Spotted during the second week of February, the campaign was seen on uni-poles, mega-signs, billboards and double-decker poles in many locations across Greater Cairo.

Benchmark entertains on Cairo’s billboards for Valentine’s night-00
Benchmark entertains on Cairo’s billboards for Valentine’s night-00

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