Event planner and organizer Pyramids International Group has turned to the roads of Greater Cairo to announce the 65th edition of their seasonal event Cairo Kids & Mother in New Cairo, adding this time Egy Kids & Nelly’s 49th edition to their media plan.
With a similar design template to their last year’s OOH campaign and earlier the same year; PIG uses a descriptive ad copy to lay down the details for their audiences, including being held at Egypt International Exhibitions Center (EIEC), while the visuals portray their target segmentation; mothers and kids. The bottom side has its phone number as a CTA, in addition to its sponsors such as Cottonil, and EXPOBook, adding that both events are organized by Pyramids ufi.
The campaign started to spread during the fourth week of January, using billboards, mega-signs, and uni-poles in many locations across Greater Cairo.
Industry: Events & Exhibitions
Brand: Cairo Kids & Mother | Egy Kids & Nelly
Advertiser: Pyramids International Group
OOH Size: Billboard | Mega-Sign | T-pole | Uni-Pole
Region: North Africa
Tags: Cottonil | Pyramids ufi | EXPObook | Egypt International Exhibitions Center (EIEC)
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