After introducing the city of nature on an OOH campaign last June, Misr Italia is back to introduce Sila located in New Cairo; the second phase of their residential project IL Bosco City to the billboards of Cairo.

“Villas and apartments” indicates that the advertiser is “Launching soon” according to their ad copy, using a tree leaf split into half over the double-decker to give a sense of the green areas awaits you there.

Using double-decker poles, billboards and uni-poles, the campaign was out there with a huge media plan during the last week of January in different locations across Greater Cairo.

Misr Italia introduces Sila at IL Bosco City on an out-of-home campaign-00
Misr Italia introduces Sila at IL Bosco City on an out-of-home campaign-00

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