Launching an anniversary campaign to celebrate hitting 45 years on the billboards of Cairo, Saudi Egyptian Developers has released an outdoor advertising campaign to display their real estate success with their audience.

It’s known that building an emotional connection with your audiences is very common especially in the MENA region and celebrating such an occasion is the best way to do so. SED is crowning their real estate history, explaining that they have been spending “45 years building icons” on a white and blue background.

The campaign started to appear on the roads during the last week of January, using uni-poles and billboards with a huge media plan displayed on many locations across Greater Cairo.

SED spends “45 years building icons” on Cairo’s billboards-00
SED spends “45 years building icons” on Cairo’s billboards-00

The Art & Science of OOH

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