Everyone believes that old is gold and definitely Orange is one of those companies who think so too. Orange Egypt has brought back their oldest tariff ever Alo to the billboards of Cairo, featuring Egypt’s most popular folk singer Hakim.
The multi-channel campaign has a funny, musical vibes with nostalgia everywhere to reminds us with the good old times, showing Hakim with a wide smile on his face, making the call-me-sign, while the ad copy indicates “The best tariff for the best people”, describing in details the benefits of this tariff. It has been noted that Orange used Mobile Advertising to give its out-of-home plan more richness and movement on the roads.
The campaign started to spread during the fourth week of January, using uni-poles, double-decker poles and mega-signs in many locations across Greater Cairo.
Advertiser: Orange Egypt
OOH Size: Double-decker Pole | Mega-Sign | Uni-Pole | Gate
Region: North Africa
Tags: Hakim | Multi-Channel Campaign | Alo Tariff
The Art & Science of OOH
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.