Everyone believes that old is gold and definitely Orange is one of those companies who think so too. Orange Egypt has brought back their oldest tariff ever Alo to the billboards of Cairo, featuring Egypt’s most popular folk singer Hakim. The multi-channel campaign has a funny, musical vibes with nostalgia everywhere to reminds us with the good old times, showing Hakim with a wide smile on his face, making the call-me-sign, while the ad copy indicates “The best tariff for the best people”, describing in details the benefits of this tariff. It has been noted that Orange used Mobile Advertising to give its out-of-home plan more richness and movement on the roads. The campaign started to spread during the fourth week of January, using uni-poles, double-decker poles and mega-signs in many locations across Greater Cairo.
