Home appliances brand Electrostar continues to dazzle on Cairo’s billboards with an outdoor advertising campaign especially for the New Year of 2020, featuring the same brand ambassador Heba Magdi.

In most cases, when a brand hits a successful campaign they feature the same ambassador once again, using one of the most popular marketing strategies; celebrity endorsement or celebrity branding. The visuals show actress Heba Magdi at her home, with a comfy look on her face, standing next to the brand’s products. Regarding the ad copy, it states “A new year and Electrostar is still with you” autographed by “Heba Magdi 2020”. The bottom space includes a CTA of their hotline and website URL.

The campaign surfaced during the first week of January, using double-decker poles and uni-poles in many locations across Greater Cairo.

“Electrostar stays with you on the New Year” with an OOH campaign-00
“Electrostar stays with you on the New Year” with an OOH campaign-00

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