From the developer of Stone Street, Stone Residence and Hadaba, Pioneers Real Estate has released an outdoor advertising campaign to announce the launch of its brand new branch at Point 90 Mall in New Cairo. Branding is one of the best marketing strategies to keep connecting with mass audiences to tighten this B2C bond between the developer and his potential client. PRE Developments is using this OOH campaign to announce the opening of its new branch at “Point 90 Mall” in “New Cairo”, according to their ad copy. The copy also added its three leading projects “Stone Street”, “Hadaba” and “Stone Residence” on a black background to reflect exclusivity and elegance. The campaign popped up on the roads during the first week of January, using double-decker poles, uni-poles, mega-signs and billboards in many locations across Greater Cairo.
