Renowned Lebanese hair stylist Mounir has launched an outdoor campaign to announce its upcoming opening of a salon in Heliopolis soon.
Following the launch event at the end of June, a new OOH campaign has taken to the streets of Greater Cairo with Large and X-Large uni-poles, as well as Gates, strategically located across the city.
The ads showcase the beauty professional in one of his advert photos, wearing black over a dark background, as well as photos of a blonde model with long hair. Only ad copy is the name and the address of the upcoming salon in Heliopolis.
Industry: Care Service
OOH Size: Gate | X-Large uni-pole | Large uni-pole
Region: North Africa
Tags: New Advertiser | North Africa | Product Launch | Regional Brand | North Africa
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