Egyptian actor and rapper Mohamed Ramadan has announced the release of his new single “Bum Bum – Ryhen Neshar” on the billboards of Cairo, produced by Rotana Music to make sure your winter time is completely entertained.

Using entertainment marketing which is known for the number one strategy when it comes to grabbing the targeted audiences’ attention on the billboards of Cairo, the advertiser is using a dark background to embrace the exclusivity of the new single, with the star appearing having fun taken from a shot of his music video. Regarding the ad copy, it has both the star’s and single’s names.

The campaign was spotted during the first week of January, using billboards and uni-poles in many locations across Greater Cairo.

Mohamed Ramadan entertains with Bum Bum on Cairo’s billboards-00
Mohamed Ramadan entertains with Bum Bum on Cairo’s billboards-00

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