Known for reposting OOH campaigns for several times to make sure they stay on the billboards of Cairo and reinforce their promotions all year long, the delicious fast-food chain Pizza Hut has repeated their out-of-home campaign for “My box”, where you can design your meal.


The campaign is using the same template design and ad copy, but with slightly different added details that they are now announcing the “My box meal” price after the “Value-added tax (VAT)”.


Popping up during the first week of January, the campaign is using uni-poles, mega-signs and billboards in multiple locations across Greater Cairo.

Americana Group reposts Pizza Hut’s OOH campaign-00
Americana Group reposts Pizza Hut’s OOH campaign-00

Campaign Credits

Industry: Foodservice

Brand: Pizza Hut

Advertiser: Americana Group

OOH Size: Billboard | Gate | Mega-Sign | Uni-Pole

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Country: Egypt

Region: North Africa

Tags: My Box Offer | Reposted Campaign

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