estate developer Constructa is
back to the OOH scene to brand their full services mall in New Capital, The Walk Mall with an outdoor advertising campaign, after
the launching campaign of
the same project back in 2019.
The campaign’s goal is to reinforce their commercial
project on Cairo’s billboards, using their distinguished logo, displaying it in
a big size, while the ad copy plays a vital role as the protagonist of the
campaign, announcing that they are finally “Delivering in 2021”, “The Walk Mall
New Capital”, adding “First to build”.
The campaign was
released during the first week of January, using double-decker poles in
different locations across Greater Cairo.
Industry: Real Estate
Brand: The Walk Mall
OOH Size: Double-decker Pole
Region: North Africa
Tags: Business Park | NAC | New Administrative Capital
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