With 1500 different pieces of elegant and chic furniture, Home In is announcing on an outdoor advertising campaign that they are going to open their doors for visitors from the 22nd to the 26th of January to display the yearly event for furniture and home decorations. The advertiser is using event marketing strategy to market their event on the billboards of Cairo with a similar design template to that of their OOH campaign for their last event and the one before it, announcing the location at 6th at “October City, behind Family Mall”, date and time of the event that will take place on the “22nd till the 26th of January”, where you can “Pay in cash or at your rhythm by installments”. The bottom space has its main sponsor Hub Furniture. The campaign was on the roads during the second week of January, using uni-poles and mega-signs in different locations across Greater Cairo.
