Real Estate developer Mena has just launched a new outdoor campaign for holiday resort Mena 5 in Ras El Hekma Bay. As its name indicates, this is the fifth in the series of holiday resorts from one of the top regional developers. The project is located on the North Coast and offers villas, chalets and twin houses, as well as a hotel and the usual resort facilities. The ads are family-oriented, showcasing photos of kids enjoying the swimming pool as well as downtime reading in the garden. Both concepts, “enjoying” and “relaxing” are clearly distinct from the artwork and the ad copy, making this campaign a clear definition of a family holiday. With Large and X-Large uni-poles, Flags and Lightboxes the campaign spreads across the Greater Cairo.
