A business park at the heart of the New Administrative Capital, 6ixity by Al Burouj Misr is providing a “smart space innovation” on an outdoor advertising campaign to introduce their new project to the OOH market.

“From the creators of OIA” as mentioned in their ad copy, OIA’s last time to be seen on the billboards of Cairo was in September 2018. Al Burouj Misr is proud to present its project on a dark background to prove exclusivity and elegance, where it’s located in the “Financial district” of the “New Administrative Capital”. The bottom area has its advertiser’s logo, brand website URL and a hotline for any further information needed.

The campaign started to surface on the roads during the second week of January and can be seen on uni-poles, mega-signs, double-decker poles and a butterfly across different locations in Greater Cairo.

6ixty Business Park arrives to Greater Cairo on an OOH campaign-00
6ixty Business Park arrives to Greater Cairo on an OOH campaign-00

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