Chipsy & Vodafone create a win-win situation on a co-branding OOH campaign

Understanding how much the Egyptian audience quickly reacts to the win-win offers, Vodafone Egypt and PepsiCo Egypt have joined forces to launch a co-branding outdoor campaign, displaying their promotion, the #1 deal for you to get Vodafone credit and free Chipsy all year long.

Known for their love to use the celebrity endorsement marketing strategy, Vodafone is bringing back their ambassadors for years, the magical Genie (El mared) after disappearing since his last OOH campaign to make a great comeback with Welad Rizk’s movie squad; Ahmed Ezz, Amr Youssef, Ahmed Dawood, Ahmed Al Fishawy and Karim Kassem on Cairo’s billboards, a smart move from Vodafone to use this celebrities combo since the movie’s theme is about deal-making. The visuals also convey the rebranding of Chipsy’s packaging and a logo designed specifically for this campaign, stating “2020’s deal” to fit the campaign's theme and integrates with its idea to deliver you a simple message with their ad copy “Chipsy & credit, covering you up all year long”.

The campaign was launched during the first week of January, using billboards, uni-poles and mega signs in different locations across Greater Cairo.