Following the international standards, as they mention in their website, Shiny White is a dental care center that maintains a high quality, hoping to meet their patients’ needs with an OOH branding campaign, after their OOH campaign to promote "A smile of happiness and success".

 

The visuals evolve around the black and white designing styles to reflect elegance and high quality. “A smile coming to life” is their goal to achieve through the OOH media market, according to their ad copy, also adding their different branches such as Shiekh Zayed City and New Cairo.

 

Started in the second week of December then expanded during the first week of January, the campaign is using mega-signs and double-decker poles in multiple locations across Greater Cairo. 

Shiny White launches an OOH branding campaign to bring “A smile coming to life”-00
Shiny White launches an OOH branding campaign to bring “A smile coming to life”-00

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