Following the international standards, as they mention in their website, Shiny White is a dental care center that maintains a high quality, hoping to meet their patients’ needs with an OOH branding campaign, after their OOH campaign to promote "A smile of happiness and success".
The visuals evolve
around the black and white designing styles to reflect elegance and high
quality. “A smile coming to life” is their goal to achieve through the OOH
media market, according to their ad copy, also adding their different branches
such as Shiekh Zayed City and New Cairo.
Started in the second week of December then expanded during the first
week of January, the campaign is using mega-signs and double-decker poles in
multiple locations across Greater Cairo.
Industry: Medical Centers
Brand: Shiny White
Advertiser: Shiny White
OOH Size: Double-decker Pole | Mega-Sign
Region: North Africa
Tags: Branding Campaign | New Cairo | Sheikh Zayed City | Capital Business Park
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