Real estate tycoon Mountain View has released an outdoor advertising campaign to introduce Mountain View iCity to the OOH world, located in New Cairo and 6th of October City, promising to deliver the residential project this year.

With live pictures from their constructions sites, the developer is proving credibility to build a relationship with its clients and potential clients based on mutual trust. The visuals include royal blue background and an ad copy that promises “Delivery starting” on a big font, followed by “June 2020”.

The campaign surfaced during the last week of December, using double-decker poles, uni-poles, billboards in multiple locations across Greater Cairo.

Mountain View promises on Cairo’s billboards to deliver iCity in June-00
Mountain View promises on Cairo’s billboards to deliver iCity in June-00

The Art & Science of OOH

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