The January generosity fills Cairo’s billboards with Samsung’s offers

As anticipated from Samsung to start the New Year with lots of new offers and promotions, the conglomerate company has revealed its December’s teaser campaign with an outdoor advertising glam, introducing their January surprises.

Similar to their last year’s teaser then surprising everyone on an OOH campaign, not only the same scenario is repeated again but also a similar designing template is present on the billboards of Cairo with their famous royal blue background to display their different sizes of TVs.

 The campaign was out there during the first week of January, using uni-poles, mega-signs, double-decker poles and billboards with a big media plan in multiple locations across Greater Cairo.