Striking again, real estate developer Aqar Masr has released an outdoor advertising campaign to promote Anakaji located in New Capital on the billboards of Cairo, displaying its fascinating payment plan, following their OOH campaign for the same purpose back in July.
Using transactional marketing strategy, Aqar Masr is hoping to raise their ROI sky high, by putting their payment plan in details on Cairo’s billboards to catch the viewers’ attention, also announcing “Launching phase II” on a background of their residential project in a 3D conceptual design.
The campaign appeared during the third week of December, using uni-poles and double-decker poles in many locations across Greater Cairo.
Industry: Real Estate
Advertiser: Aqar Masr
OOH Size: Double-decker Pole | Gate | Uni-Pole
Region: North Africa
Tags: New Capital | Product Launch | Residential Project
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