Telecommunication Company Orange has been on the roads of Cairo to spread the news about their Control Plus Tariff, featuring the SNL squad, following their OOH campaign for the fox during December.

                              

With footage from the TV ad of the multi-channel campaign; the squad of Saturday Night Live Bil Arabi (SNL Arabia); an Egyptian night comedy show that presents funny sketches from our daily life appears on the billboards of Cairo as the brand ambassadors of this Orange campaign, where they use celebrity branding marketing tactics. Regarding the ad copy, it includes “Control Plus”, explaining that you can “Call all orange for free or double your units social” adding a number for subscription as a call-to-action.

 


The campaign started to pop during the third week of December, using uni-poles and mega-signs in many locations across Greater Cairo.

Orange uses SNL Arabia squad to promote Control Plus Tariff-00
Orange uses SNL Arabia squad to promote Control Plus Tariff-00

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