Telecommunication Company Orange has been on the roads of Cairo to spread the news about their Control Plus Tariff, featuring the SNL squad, following their OOH
campaign for the fox during December.
With footage from
the TV ad of the multi-channel campaign; the squad of Saturday Night Live Bil
Arabi (SNL Arabia); an Egyptian night comedy show that presents funny sketches from our daily life appears on the billboards of Cairo as the brand ambassadors
of this Orange campaign, where they use celebrity branding marketing tactics.
Regarding the ad copy, it includes “Control Plus”, explaining that you can
“Call all orange for free or double your units social” adding a number for
subscription as a call-to-action.
The campaign started
to pop during the third week of December, using uni-poles and mega-signs in
many locations across Greater Cairo.
Advertiser: Orange Egypt
OOH Size: Gate | Mega-Sign | Uni-Pole
Region: North Africa
Tags: Multi-Channel Campaign | SNL Arabia | Control Plus | Brand Ambassador
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