The international meeting point for suppliers and manufacturers from all over the globe; PLASTIX has been out there on an outdoor advertising campaign advertised by DMG Events as the leading international trade fair dedicated to the plastic machinery, components, raw materials and chemicals in North and East Africa.

 

Using event marketing strategy to announce all the details; just like what they in their 2018’s outdoor campaign, PLASTEX is using a white background to display the time, place and duration of the fair, while the bottom area is reserved for its sponsors.

 

The campaign surfaced during the first week of January and can be seen on uni-poles, mega-signs, and double-decker poles in various locations across Greater Cairo.

PLASTIX 2020 fills the billboards of Cairo in January-00
PLASTIX 2020 fills the billboards of Cairo in January-00

The Art & Science of OOH

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