Once again, Egypt’s Ministry of Environment has released another eco-friendly outdoor advertising campaign to keep promoting its green mission to spread more knowledge about facing the environmental changes around us with Ethadar Lel Akhdar.
Revealing that the campaign is under the supervision of Egypt’s president Abdelfatah Elsisi to raise environmental knowledge, the social initiative is aiming for extending our time on this planet more. The visuals show different ways to preserve our environment and an ad copy that acts as a call-to-action “Protect the environment” as the master ad copy, while there are minor copies that goes with each visual such as “Turn the lights off”, “Preserve the air”, “Save the water”, “Buy only what you need”.
The campaign hit the roads during the third week of December, using uni-poles and billboards in many locations across Greater Cairo.
Industry: Public Administration
Brand: Ethadar Lel Akhdar
Advertiser: Ministry of Environment
OOH Size: Double-decker Pole | Uni-Pole
Region: North Africa
Tags: Eco-Friendly Campaign | Social Initiative | President AbdelFattah Elsisi
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