Multinational technology company Lenovo has released a solo out-of-home campaign to promote their Yoga and Legion laptops on Cairo’s billboards, after 24 months of billboards absence since their OOH campaign with Motorola back in 2017. Lenovo is showing the laptop’s features and specifics such as their core processor on a dark background and the laptop displayed in an eye-catching position, while the ad copy is ensuring that the device is “Beautiful down to the millimeter”. As for Lenovo Legion it has a sassy ad copy that states Stylish on the outside, savage on the inside with a visual inspired from The Witcher 3 video game since the device is mainly for gamers. The campaign was out there during the first week of December, using uni-poles and mega-signs in many locations across Greater Cairo.
