19011 Pharmacies wishes everyone a Happy New Year on Cairo’s billboards

Egyptian pharmacies 19011 have released a new outdoor advertising campaign to wish everyone a Happy New Year through the OOH market by appearing on the billboards of Cairo, Egypt.

19011 is one of the brands that understand relationship marketing since they have been greeting their audiences on every occasion to seize the moment of creating a true connection with their brand; last Ramadan they released an OOH campaign to wish everyone a happy Ramadan, then on the recent Black Friday Season they surprised everybody with a promotional outdoor campaign and now they are wishing the people of Greater Cairo a Happy New Year with the same design template they have been using since their first out-of-home campaign.

The campaign has hit the roads during the fourth week of December, using mega-signs and uni-poles in different locations across Greater Cairo.