The newly launched mixed-use project has arrived at Cairo’s billboards; VYE advertised by pioneer real estate developer SODIC is located in New Zayed, aiming to create a home where you can work, study and chill, following their OOH branding campaign last December. Promoting lifestyle, culture and a modern atmosphere, SODIC is reflecting the luxurious and sophisticated life this real estate developer has been presenting since 1996 till they created a society everyone wants to be part of. The visuals are showing parts of spoiled daily life with people skateboarding, riding a bicycle and having fun in close shots to highlight the activities itself. The campaign was out there during the second week of December, using double-decker poles, uni-poles and mega-signs in various locations across Greater Cairo.
