The production arm
for Dollar Film New Century has released
its new movie on an outdoor advertising campaign since its last OOH campaign in
2018, catching up with the New Year’s entertainment season, presenting “The
money”. The movie stars Egyptian singer and actor Tamer Hosny, along with Khaled
Elsawy, Zeina, Aicha Ben Ahmed, and Mohamed Sallam.
marketing strategy, the visuals are kind of revealing to the movie story that
looks like a money heist with the stars portrayed, leaving a blast of fire
behind them and flying cash everywhere. The visuals also show different
landmarks from cities around the world which teases with a thrilling film and
lots of adventures. The bottom side has its official sponsor Orange, in addition to their media partners Cairo West, Cairo East and Cairo Central and
The campaign joined
the streets during the third week of December, using mega-signs and uni-poles
in different locations across Greater Cairo.
Brand: The Money
Advertiser: New Century Production
OOH Size: Flag | Mega-Sign | Uni-Pole
Region: North Africa
Tags: Cairo East | Cairo West | Cairo Central | Mohamed Sallam | NRJ | Orange | Product Launch | Tamer Hosny | Khaled Elsawy | Zeina | Aicha Ben Ahmed
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