The production arm for Dollar Film New Century has released its new movie on an outdoor advertising campaign since its last OOH campaign in 2018, catching up with the New Year’s entertainment season, presenting “The money”. The movie stars Egyptian singer and actor Tamer Hosny, along with Khaled Elsawy, Zeina, Aicha Ben Ahmed, and Mohamed Sallam.

 

Using Entertainment marketing strategy, the visuals are kind of revealing to the movie story that looks like a money heist with the stars portrayed, leaving a blast of fire behind them and flying cash everywhere. The visuals also show different landmarks from cities around the world which teases with a thrilling film and lots of adventures. The bottom side has its official sponsor Orange, in addition to their media partners Cairo WestCairo East and Cairo Central and finally NRJ

 

The campaign joined the streets during the third week of December, using mega-signs and uni-poles in different locations across Greater Cairo.

New Century releases “The money” on Cairo’s billboards starring Tamer Hosny-00
New Century releases “The money” on Cairo’s billboards starring Tamer Hosny-00

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