tycoon Hassan Allam Properties (HAP) is jamming the roads of Cairo, Egypt with their outdoor
advertising campaign for their residential project Swan Lake Residence located
in New Cairo, after paving the
way with an OOH campaign with the same
theme during last November.
Following Swan Lake
Residence’s last OOH branding campaign in July, the developer is bringing back one of its leading
projects to the outdoor scene with the “Every” theme, adding that it’s “Unlike
everywhere”, “East Cairo’s most-integrated destination”, where you will find
“Offices – shopping Dinning – hotel – healthcare – fitness” according to the ad
copy. As for the visuals, each of the previously mentioned categories has its
own visual to describe its essence.
The campaign filled
the roads during the first week of December and can be seen on uni-poles,
mega-signs and double-decker poles in various locations across Greater Cairo.
Industry: Real Estate
Brand: SwanLake Residence
Advertiser: Hassan Allam Properties (HAP)
OOH Size: Billboard | Double-decker Pole | Mega-Sign | Uni-Pole | Wallscape
Region: North Africa
Tags: New Cairo | Residential Project
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