Real estate tycoon Hassan Allam Properties (HAP) is jamming the roads of Cairo, Egypt with their outdoor advertising campaign for their residential project Swan Lake Residence located in New Cairo, after paving the way with an OOH campaign with the same theme during last November. 

 

Following Swan Lake Residence’s last OOH branding campaign in July, the developer is bringing back one of its leading projects to the outdoor scene with the “Every” theme, adding that it’s “Unlike everywhere”, “East Cairo’s most-integrated destination”, where you will find “Offices – shopping Dinning – hotel – healthcare – fitness” according to the ad copy. As for the visuals, each of the previously mentioned categories has its own visual to describe its essence. 


The campaign filled the roads during the first week of December and can be seen on uni-poles, mega-signs and double-decker poles in various locations across Greater Cairo.

Everything at SwanLake Residence by HAP is “Unlike everywhere”-00Everything at SwanLake Residence by HAP is “Unlike everywhere”-01
Everything at SwanLake Residence by HAP is “Unlike everywhere”-00Everything at SwanLake Residence by HAP is “Unlike everywhere”-01

The Art & Science of OOH

Back To Top Arrow